James Cameron’s Avatar opened this weekend and narrowly missed setting the record for largest December debut of all time. The groundbreaking CGI epic made $77 million once the actual numbers were posted Monday afternoon, just $185,840 shy of the Will Smith starrer I Am Legend ($585M worldwide total).
Avatar also managed $232 million worldwide, the biggest global opening for a non-sequel in the history of cinema.
Not bad for a failure. Seeking new ways to grab attention, Perez Hilton blogged, “The most expensive movie ever made has FAILED at the box office,” citing an erroneous claim that the movie was made for $500 million.
He neglected to inform his readers of the record 3D and IMAX sales, which explains why some audiences may be waiting for a show that isn’t sold out with this premium technology. Not even a hint of its strong word of mouth that will easily carry the movie through January. Not to mention expert opinion, who believe the 20th Century Fox movie is destined to recoup and then some.
Of course, Hilton compares it to The Twilight Saga: New Moon, which put up impressive, record-breaking numbers last month before dropping like a rock the following weekend once.