Published on: 25th August, 2010
No wonder it takes James Cameron so long between projects. The writer-director-producer is making the press rounds again to promote Avatar: Special Edition, the re-release of his original opus in select theaters this weekend.
The originally 162-minute movie is being expanded eight or nine minutes — recent reports have compromised on 8 1/2 minutes — testing the limits of IMAX’s strict 170-minute run time rule. “About every 15 minutes you’ll get something new that you haven’t seen before, which is kind of cool,” Fox domestic distribution chief Bruce Snyder told the Hollywood Reporter. (Note: the guy distributing the film says its kind of cool, so it must really be.)
Published on: 7th August, 2010
As the re-release of Avatar approaches (August 27), James Cameron is discussing his plans for the inevitable sequel(s), the novelization, and the additional nine minutes of footage.
In a phone conversation with MTV, the filmmaker said there isn’t any significant movement on Avatar 2 because he is still working out the deals with Fox and doesn’t [...]
Published on: 9th July, 2010
James Cameron personally earned $350 million from the theatrical release of Avatar, the biggest financial gain by a director from a single film in history, reports Deadline.
The figure is staggering, but not once you consider the movie has made $2.7 billion for Fox since its December 2009 release, the highest grossing movie of all time. [...]
Published on: 8th July, 2010
Fox has officially announced the re-release of James Cameron’s Avatar in 3D and IMAX theaters on August 27.
The “Special Edition” will include an additional eight minutes of footage with “new creatures and action scenes,” according to the press release. Why only eight measly minutes? Because IMAX mandates a maximum runtime of 170 minutes, and Cameron’s [...]
Published on: 25th April, 2010
Fox issued a press release announcing Avatar is the fast-selling Blu-ray of all-time, selling 2.7 million Blus in just four days (The Dark Knight has sold 2.5 million units total). The sci-fi epic has sold over 6.7 million discs so far, already outselling The Twilight Saga: New Moon.
Original article from April 23:
20th Century Fox celebrated [...]
Published on: 21st April, 2010
To promote the DVD release of Avatar on Thursday, James Cameron has been making the rounds discussing his involvement with the Earth Day Network and plugging the April 22 release of the biggest movie in box office history.
In an interview with the LA Times’ Hero Complex, Cameron said he wants to explore a different environment [...]
Published on: 21st April, 2010

The film doesn’t open until Earth Day (April 22), yet Oceans has already sold over 400,000 tickets for its opening week.
Strong pre-sales can be attributed to the “See ‘Oceans,’ Save Oceans” initiative, Disneynature’s pledge to contribute to The Nature Conservancy in honor of everyone who sees the documentary between April 22-28. These advance ticket sales [...]
Published on: 19th April, 2010

As you are doubtlessly aware, Hollywood is currently afflicted with a bad case of 3D fever. Symptoms of this condition include an intense desire to hit audience members in the face with projectiles, lack of interest in storytelling or character development, and an expectation of people to pay extra for stupid-looking glasses.
Anyway, there’s been a [...]
Published on: 24th March, 2010

Summit Entertainment’s strategy to release The Twilight Saga: New Moon DVD on Friday night/Saturday morning paid off. The second installment of the vampire franchise sold 4 million copies in a single weekend, outselling the original Twilight’s weekend debut at 3.8 million units.
Sales were boosted by 7,000 retail locations taking part in the midnight frenzy and [...]
Published on: 12th March, 2010
James Cameron and Fox are in discussions about re-releasing the December blockbuster Avatar in theaters, as well as a possible release of 1997’s hit Titanic in 3D.
According to the Heat Vision Blog, the 2009 adventure to Pandora could be back in theaters by late summer 2010.
Cameron has said 10-12 minutes worth of additional scenes would [...]