Principal photography on Christopher Nolan’s The Dark Knight Rises only started yesterday, and the movie’s viral marketing campaign is already underway.
This morning, fans at JoBlo began noticing a strange repeating chant on the film’s official website, TheDarkKnightRises.com. A member of the SuperHeroHype forums has since deciphered the audio message and there is a Twitter hashtag embedded in the spectrum. Tweeting #thefirerises uncovers a tiny pixel on a separate page (you may also want to follow TheFireRises on Twitter).
As of right now, the pixels are still slowly forming something against a black background. But once you have Internet sleuths digging for clues, they don’t stop. Before the pixel puzzle could be completed, fans discovered the secret image.
It’s Tom Hardy as Bane. See for yourself (click to enlarge).
Presumably, alternate reality gaming company 42 Entertainment is behind the puzzle, since they were the masterminds orchestrating The Dark Knight‘s successful viral campaign, including the series of “Why So Serious?” websites and clues that revealed the first photo of Heath Ledger as The Joker and elaborate scavenger hunts built around Harvey Dent’s faux political campaign. 42 Entertainment also staged the “Flynn Lives” Comic-Con festivities surrounding Disney’s Tron: Legacy. I’m sure there’s more to come.