Fox has officially announced the re-release of James Cameron’s Avatar in 3D and IMAX theaters on August 27.
The “Special Edition” will include an additional eight minutes of footage with “new creatures and action scenes,” according to the press release. Why only eight measly minutes? Because IMAX mandates a maximum runtime of 170 minutes, and Cameron’s blockbuster in December 2009 ran 162 minutes, leaving room for only an extra eight.
Cameron has discussed a relaunch before, and said two scenes edited from the original involved Jake Sully (Sam Worthington) further proving himself to the Na’vi natives and a tribe festival where Tsu’tey gets drunk. In 3D!
Of course, the re-release with extra footage will prompt the late 2010 “special edition” DVD/Blu-ray that Cameron has hinted at in previous interviews. However, it remains to be seen if Fox will ask fans to triple dip by then releasing a third, 3D disc, following by the inevitable ultimate box sets. The Pandora adventure made $2.7 billion in theaters alone.
No word on exactly how many theater locations Avatar will see the second time around, but it will face some competition the last week in August. Opening the same day are WB’s Going the Distance, Lionsgate’s The Last Exorcism, and Sony/Screen Gems’ Takers. It should be a short run for Cameron’s film considering September sees the 3D/IMAX releases of both Resident Evil: Afterlife and the animated Legend of the Guardians: The Owls of Ga’Hoole.