Viral ‘Tron Legacy’ Website Unveiling Cities

Published by Jeff Leins on February 19, 2010

Earlier this weekend Disney kicked off the next phase of their 3D Tron Legacy marketing campaign with another enigmatic viral event.  Scattered movie fans began receiving mysterious packages in the mail from “Flynn Lives,” a tie-in organization that began at Comic-Con 2009.  Inside were plastic toys resembling “bits” from the 1982 original and directions to this website: flynnlives.com/zerohour.

At first, the viral site contained only a binary clock counting down to Wednesday, February 24 11:00am EST/8:00am PST.  Now the bottom half is slowly revealing a message, which appears to be a variety of cities worldwide.  Below is the full list with easier to read labels:

How are the two related?  Well, my theory is the cities will solidify within the next day or two and become links.  Clicking on the city link will bring up a location, or list of locations, where fans can get an early, 3D look at the trailer at the above date and time.  Another possibility would be locations for the next clue and starting a scavenger hunt, like the Comic-Con event, that ends with the special 3D screening.  That’s just my guess any way.

This would combine scattered city-wide adventures promoting The Dark Knight and last August’s “Avatar Day” where 16 minutes of early IMAX footage was shown to curious fans. Not a bad idea emulating the marketing campaigns of the first and third highest-grossing films in U.S. history.