Published by Jeff Leins on: February 9th, 2010
A problem I’ve always had with the Oscar categories for short films is rarely are audiences given the opportunity to see them. Other than a throwback short playing before a Disney/Pixar film, you almost have to attend a festival to see any of the brief, yet equally artistic and well-crafted films.
Luckily in this modern world of embedded video we’re able to watch at least one: the 2010 Oscar-nominated animated short film Logorama. French directors François Alaux and Herve de Crecy created this world of over 2,500 brand logos in the course of six years. How did they get away with this?
Ronald McDonald is a machine gun-toting fugitive running from the police played by foul-mouthed Michelin men. The E! logo topples amongst the other brand skyscrapers. Big Boy gets into mischief. The Jolly Green Giant tries to hold back a stampede of animal logos.
I think it’s pretty amazing, but take a look and see if you think it deserves an Oscar.
I’ve since found the other four nominated shorts online. I’m not entirely sure whether they were shared legally though, so I won’t be linking them here. This particular video has been passed around quite a bit today (I saw it first on Cinematical), but I’m not entirely sure of its legal nature. Please be aware that it can and will disappear if the copyright holder requests its removal.