When X-Men Origins: Wolverine workprint leaked onto the Internet last month, no one was more heartbroken than Hugh Jackman, who not only starred in the film but also produced it. At the time, Fox executives and Jackman vowed to find the culprits and make the film a success. The FBI is still working on the first part, but Jackman has committed himself to personally saving this movie through a rigorous schedule of endless promotion.
You’re even able to follow Jackman as he performs stunts around the world via his Twitter page with riveting tweets like, “Just arrived in London” or “Just arrived in Paris.”
In some strange partnerships, Jackman is sporting the Wolverine claws to shill for a few completely unrelated products. Pictured here is last year’s “Sexiest Man Alive” promoting the movie along with “Body by Milk.” I wasn’t even aware they were still doing the “Got milk?” campaign, but I tend to steer clear of celebrity pictures with glue on their upper lip. (If you’re into that kind of thing, you can click it for full size milk advertising action.)
Then there is Fox’s team-up with 7-11 to bring the red carpet premiere to a random city. Odd standees of Jackman in the stores position Wolverine next to just the word “SLURPEE” as if he’s daring you not to try one. Go on, they’re delicious.
It’s not all Wolverine endorsements either. Hugh Jackman jumped out of a helicopter and down a zip line to Cockatoo Island in Sydney, Australia last week. Was he filming another movie? Saving orphans in danger? No, he was attending a press conference. Then he repelled down the side of The Sun newspaper building while in London. In March a Japanese man grabbed his crotch on TV. Ok, the last one isn’t his fault.
I should mention he’s also agreed to make a $100,000 contribution to an individual’s favorite charity from responses to his Twitter page. I’m sure he’ll parachute out of a space shuttle or something to deliver it.
Below is my personal favorite appearance, where the actor shows up on the Spanish TV show “El Hormiguero.” Hugh Jackman (which en español translates to Hugh Jackhombre) dances around in the first video like he’s hosting the Oscars. In the second, he just looks confused while an odd man in spandex and a giant brain helmet yells at him in Spanish.