Harvey Dent/Two Face Marketing

Published by Jeff Leins on: March 7th, 2008

I just got a call from Harvey Dent himself. Well, really it was Aaron Eckhart pretending to gather support for his District Attorney Campaign for Gotham City. The recording told me to go to IBelieveInHarveyDent.com, which has transformed into a guerrilla marketing site for his fake campaign and The Dark Knight.

It asks for supporters to print materials, take pictures, and upload their creative escapades to the site.

This comes amongst recent news that the marketing for the next Batman movie would shift from the Joker to the real villain in the film, Two Face, who will definitely make an appearance. Aaron Eckhart himself confirmed he will transform into the schizophrenic crime boss.

In an interview with Wizard Universe they asked him straight up:

Interviewer: Does Harvey get scarred in this movie or will we have to wait until the next one to see that?
Eckhart: Harvey Dent turns into Harvey Two-Face in this movie. So that answers your question better. [Laughs]

Then CHUD learned that director Christopher Nolan shot certain scenes twice with Eckhart in full Two-Face makeup, giving him the opportunity to decide in the editing room which character he wants to deliver each line. This is brilliant. It’s just like Gollum/Smeagol from LotR.

I can’t wait for this.